Monday, January 18, 2010

Letter from the Editors: Fall 09 Issue

Those of us in library school believe that libraries continue to maintain their importance in society. We value them as repositories, museums, monuments, sacred spaces, and gathering centers. If you think about it, the potential of libraries is limitless.

Special libraries offer unpredictability and unique opportunities for library graduates who may not want to serve in public or academic settings. As an intern at a local transportation planning agency in the library and data center, I (Tiffany) have been able to learn more about Sacramento local government, urban planning, land use, and public transportation in northern California. Special libraries, and organizations that contain special libraries and collections, offer alternatives to graduates interested in taking a slightly less traditional library career path.

Of course, not all of us will end up working in libraries. Information science, defined by ODLIS as “…the systematic study and analysis of the sources, development, collection, organization, dissemination, evaluation, use, and management of information in all its forms…”, is a growing specialty. Our skills in these areas give SJSU-SLIS graduates transferable value to a variety of industries. As I (Robyn) take on the job search for professional librarian positions, I am finding that a number of jobs incorporate library science principles into their daily routines. I have interviewed for the following positions because of my LIS background: grant writer, community research specialist, thesaurus editor, and, of course, library substitute. Thinking outside of the box to incorporate the "information science" portion of our skills can only enrich any profession we enter.

For the Fall 2009 semester issue of The Call Number, we invited students to tell us about their experiences with special libraries, information science, and as usual, we bring you information about LISSTEN events and activities. Please submit comments to authors and be a part of the conversation.

Robyn Gleasner & Tiffany Mair

Thank you, Robyn!

by Tiffany Mair

Robyn Gleasner graduated in Fall 2009 so this is her last issue as co-newsletter editor. Please join me in congratulating and thanking Robyn for her hard work! We'll miss you, Robyn. Your contributions have been invaluable.

Please keep us updated on your library career. I know it will be a successful one!

Making the Most of Your Internship

by Audrey Pearson

By now you’ve all heard about how important it is to do an internship while in the SJSU-SLIS program. Traditional advice tells us that internships are a way to gain practical experience, find people who are willing to give references, and possibly get hired down the road. While all of this is true, there are a few other ways to maximize an internship experience, as I found out at my own internship in summer 2008.

After working as a library assistant in special collections departments, I thought I might be interested in becoming a rare book cataloger. However, I did not want to make a commitment to this career path without having some experience to determine whether or not I wanted to devote myself to it. Fortunately, the Beinecke Rare Book and Manuscript Library at Yale University advertised several paid summer internships in four areas of special collections technical services: archives, preservation, digital collections, and, to my delight, rare book cataloging and acquisitions. After submitting my application letter, resume, and letters of recommendation, I was invited to interview by telephone, and was later offered the rare book cataloging and acquisitions internship.

At my internship I gained hands-on, practical experience in cataloging and acquisitions. However, my overall internship experience extended much further than strictly learning a set of technical skills. Here are some of the ways that I was able to maximize my summer at Yale, which I recommend for anybody completing an internship.

1) Go to lunch, often.

This sounds like a no-brainer, but it really made a difference. I typically always bring my lunch to work, but would have missed making many of the connections I did had I not gone out to lunch with members of the Yale library community at least once a week, and often more frequently. Of course, I went to lunch with the other interns as well as my internship supervisors. However, I also went to lunch with librarians and staff I did not work with directly, as well as with librarians from other departments and other campus libraries. Our internship coordinator even arranged for us to go to lunch with University Librarian Alice Prochaska and Associate University Librarian for Human Resources Diane Young Turner. Can’t do lunch? We also frequently went out for an after-work beer at Rudy’s, a bar a few blocks away from the Beinecke. Food and drink makes for great bonding experiences, and really helped to build human relationships outside of the office.

2) Volunteer to participate in an activity outside of your internship.

Every month, or so, Yale archivists from across the library system meet for an informal discussion on a topic of interest to the archival community, usually centering around an article or two. The Intern Brigade (as we came to be known) was invited to participate in one session of the Yale Archival Reading Group (YARG). Following this initial meeting, we were asked if we would like to host a future meeting by selecting an article and leading the discussion. Of course we jumped at the opportunity. Our selected topic was “Diversity in the Archival Profession.” By leading this discussion, we were able to present our own ideas to a large group of respected archivists, and to represent the next generation of leadership in the profession. Focusing on problems of diversity allowed us to explore a current topic that is often uncomfortable, but is hugely relevant to the state of the profession.

3) Stand up and share.

Because it was the first year the Beinecke had this internship program, we were asked to each give a short presentation regarding our individual internship experiences. We were asked to speak about our specific projects, as well as our overall experiences and observations. The presentation was open to anybody in the Yale library community who was interested, and there was a very large turnout. Speaking in front of a group can be intimidating, but this opportunity gave us great practice for future presentations, such as giving papers at conferences or speaking to large audiences at job interviews. The best way to become comfortable speaking in public is to practice, and the room full of librarians is nothing but encouraging. Best of all, we were able to convey our appreciation for the opportunities and guidance we received to the community that made it possible.

By putting myself out there and pushing to stretch my internship for all it was worth, I was able to network and increase my marketability as a librarian candidate. I’ve already been recommended for a position by one of the Beinecke librarians I met during my internship, without my prior knowledge of the recommendation. Librarians are eager to welcome new colleagues and fresh perspectives to the field. Make sure that you’re remembered as more than a student who showed up, did some work, and left. Work to be seen as a future colleague.

Audrey Pearson received her MLIS in May 2009 and has recently been appointed Vail Cataloger at the Massachusetts Institute of Technology.

An Online Library For Local Needs

by Annie Murphy

Librarians are amazing. In schools and corporations, in small towns and big cities, and even on ships, they help patrons from school children to senate aides find information they need. Need stock quotes? Drug side-effects? The population of the Czech Republic? These information experts know the quickest and most reliable route to get you the answers.

But how about helping people find a plumber? Dentist? Cuban restaurant? Where do you look? The Yellow Pages? Good idea, but what if you don't have one of those 1,300 page books handy? And what if you want a caterer in Indianapolis but you're in El Paso? Why, of course, head to the Internet! Want to see your choice of hairdresser or handyman before you meet them? Head to YouTube!

People need all kinds of information and a big part of a librarian's job is organization and indexing. That is my duty as a copywriter/SEO Analyst at AT&T Interactive. I am part of a team that watches promotional videos for businesses (mostly local, but some nationwide), writes engaging copy for the ad, and then formulates keyword search terms so that someone wondering, "Where can I get a decent tattoo in Kansas City?" can not only find a vendor to meet their needs, but also watch its promotional video on YouTube, putting a human face on the business. Results can be pulled up via an organic search (i.e., a search using natural language from the search engine of your choice) or also found more directly on YouTube's

I helped develop a database, an online information center, by creating the copy, the keywords and then entering them into an interface. Simply put, I categorize videos according to their content. Now as any indexer (or anyone who has taken LIBR 247) will tell you, conceptual analysis can be tricky. A seemingly straightforward plumber promo can also meet the needs for home improvements and new construction needs. Dentists can whiten and straighten your teeth, but may also treat sleep disorders. Pawn shops pay top cash for jewelry but also offer great buys on guitars and tools. It's important to include terms which will aggregate similar businesses while including keywords for distinction and precision. It's also just as important to know what not to include. For example, an auto dealer with an espresso kiosk is not a coffee house, credit counseling firms are not bankruptcy attorneys, and vocational programs are not universities.

My former supervisor, Asif Ahmed, the creator of the project, gave me expert advice on how to write descriptions and search terms, words which may help anyone else indexing or cataloguing any kind of collection. Descriptions should arouse searcher's interest, but never replace the product (i.e., don't tell every aspect of the video, book, etc.). Keywords should point people toward information they seek and gather helpful sources, in my case videos for businesses that may meet a user's needs. It must be noted, of course, that searchers may get results that aren't helpful; however, they should never feel deliberately misled. The broad term "green cleaning" will retrieve videos for janitorial services, auto detailers and dog groomers who use natural products. You might only want your car washed, but you'll understand why you pulled up the other videos. The same scenario could happen for the public library patron who, looking for traits in chemotherapy patients, pulls up results for astrological books dealing with those born under the sign of Cancer.

On the other hand, it's necessary to include terms that improve precision. Hungry for barbecue? Texas style? Korean barbecue? Need an attorney for a divorce or DUI defense? With online searching, people want something NOW, and for those able to specify their needs, qualifying keywords and terms shorten the search. The same holds for lawyers looking for articles in law libraries and students looking for data for term papers.

What does it take to perform well on this job? Like anyone working in the information field, it helps to keep up on the lingo that people are currently using. "Plumbers" is still a viable term (and the one that I use), but many folks now look for "plumbing contractors," so our videos receive both tags. This is the same for automobile technicians and mechanics, pest control and exterminators, window treatments and blinds. Moreover, as any reputable librarian will tell you, it's wise to keep abreast of your patron's needs. Green, environmentally friendly, and eco-friendly are all hot terms today, and energy efficient is popular with anybody doing home improvement projects.

It also pays to know your retrieval system as well as your collection. I am fortunate to have a smart and savvy coworker, Andrew Kinh, who is a whiz at explaining certain aspects of the database. This knowledge has proven invaluable to me. Working closely together, we make search terms consistent to make our vocabulary more uniform and efficient. We also discuss trends and exchange ideas which helps make copy writing easier. (I genuinely enjoy watching people promote their businesses, but it can be hard to be fresh on the 18th dentist video of the day.)

Basically the point of indexing these videos is to create a searchable, coherent collection and help searchers find answers to their needs quickly. I help the entire online community– home owners, church goers, people with friends in jail – find the services they need – funeral homes, hookah lounges, bail bond agents. Although my workplace is not lined with books (and it's anything but quiet), the first rule of the American Library Association's Bill of Rights states: " . . . library resources should be provided for the interest, information, and enlightenment of all people of the community. . .". In that way, I am a true librarian.

Annie Murphy will finish her MLIS studies this coming year but is nowhere near finished seeking answers.

Sunday, January 17, 2010

Creating a New Classification System for Art

by Lee-Ann Liles

Imagine this. In front of me is a massive collection of books, nearly 40 shelves filled with 700 art books, and I alone volunteered to tackle the project. It developed into something bigger, more complicated and time-consuming than I could have anticipated. That was me over a year ago.

The Masterworks Museum of Bermuda Art had a collection of art books which desperately needed cataloging, but from the request on the Centre on Philanthropy website, I had gathered it would be a small office-sized collection. The books were shelved in the member’s lounge that filled one wall of the room—yet the size of the collection was not my greatest obstacle. In actuality, my biggest problem was that I was not a librarian and I had little experience in the library science field. Luckily, the sobering effect of this knowledge fostered creativity in me and I was able to get started.

In June 2008, I began to meticulously sift through the stacks of books. I immediately found them an interesting study. The artists in the collection ranged from Ansel Adams to James McNeil Whistler. There were also books on the MET and the Sistine Chapel, as well as books covering art from just about every region and on every artistic movement that ever came about. I began to realize that I had made a wise decision taking on the project.

The Masterworks Museum itself was brand new, only opening to the public in 2008 and I was thrilled to come on board. This was a chance of a lifetime; the perfect opportunity to dabble in a field I had always appreciated. Only, I worried over the arrangement. The members’ lounge was designed to offer in-house reference and reading material and because it would function like the small libraries one would find at internet caf├ęs, coffee houses and on cruise ships.

I spent long periods of time mesmerized by the shelves, sorting them in my mind and many nights I created lists in my sleep. I consulted librarians at the Bermuda National Library as well as an appraisal archivist with a library science background, on the best way to arrange a collection which would not be circulated. With their notes and a creative twist, I came up with a plan, a standard which outlined the collection. I call them the three S’s. In order for the arrangement to work, it most importantly needed to be: Specific, Simple and Searchable.

1. Specific. I had to design the arrangement so that it was specific to art books in particular.

I realized that I could not completely use one classification like the Dewey Decimal Classification (DCC) or the Library of Congress systems, because it would complicate the project. After consulting the Technical Librarian at the Bermuda National Library—which uses the DDC System—I realized that the DDC was great, but I only needed some of the subject areas and numerical codes were not necessary for this collection. For instance, I did not use the subject area “Computer science,” but I did use “Biographies” because there were many books on the artists' lives. Essentially, I used the DDC only for the subject order as demonstrated by the Bermuda National Library.

2. Simple. I had to ensure the arrangement was not too complicated for both Masterworks staff and its members to locate what they needed.
  • Each book was arranged as closely to its subject as possible, though it could be cross-referenced. Books were divided into two categories: Artists and Subjects. They were then labeled with the call number “A” for artist or “S” for subject.
  • Artist books were arranged first in alphabetical order. Then each title under that artist was arranged in an alphabetical sub-grouping. The first three letters of the artist’s surname were used as an identifier in the code, eg. Books on Vermeer would bear the code: A.VER
  • Subject categories were arranged in applicable categories: how-to books, museums & private collections, art movements, Bermuda art books, etc. Subject codes would be identified by the first three letters in the category, eg. American Painting by Marchetti would be coded S.REG (region).

3. Searchable. I had to ensure that each book was accounted for and could be found easily using the finding aid.

A handwritten card was used to keep track of each book and a booklist was compiled. Each book was labeled with its designated call number and placed alphabetical order on the shelf. All in all, the library would not be difficult to peruse and it should serve its purpose well.

While working in two hour increments for roughly three days a week, I have put in over 25 hours with volunteer services. By fall 2009, I am finally rounding the corner to finishing the project. Out of this experience, I have gained great hands-on knowledge on designing a classification system. Plus I have experienced what goes on behind the scenes in the life of a Cataloging Librarian. I could probably tell you a thing or two about art as well.

I am now library assistant at the Bermuda College Library and my ultimate goal is to become a Reference Librarian. It is something that I strive for with mild intimidation, but as Joseph Chilton Pearce once said, "To live a creative life, we must lose our fear of being wrong," and having overcome this fear before, I am willing to take that chance.

Lee-Ann Liles is currently working at the Bermuda College Library as a library assistant. She has gained background experience at the Bermuda Archives and the Bermuda National Library and will be starting her MLIS in January 2010.

Saturday, January 16, 2010

Scott Gruber: Information Architect

by Juliana Espinosa

I wish I could claim I was motivated by my own sheer genius to write this article, but alas, credit goes to my coworker, Scott Gruber. My current place of employment is UCLA where I serve as the Assistant Director at a research center that specializes in scholarly work conducted on the region of South Asia. Being a Bruin certainly has its benefits, one of which is the opportunity to work with a myriad of talented folks. I will focus on one of these gifted colleagues, Scott Gruber. In one of our meetings, he mentioned his role as an information architect for UCLA that led me to investigate the inner workings of his job.

Scott’s official title of Web Designer and Producer only hints at the wide range of sectors within the Instructional Technology department in which he serves. The Instructional Technology department is comprised of four full time staff members who each head a specific facet, such as database management, technology support, and programming. In turn, they are supported by four part time staff members. Scott’s specialty is web producing and information and content design. Responsible for building websites for 18 various research centers, he also manages and designs how information is arranged and presented.

Scott attended the University of California Santa Barbara from 1985-89 for his undergraduate degree in Chinese language and culture. Upon graduation, he remained in Santa Barbara for two years where he worked as a Community Interdependent Living Skills Instructor for developmentally disabled adults. Enticed to return to Asia, where he studied abroad at Beijing University in 1987-1988, he moved to Taiwan and was the only foreigner in computer technical support at Taiwan Telecommunications Network-Service. This experience provided an introduction to the wonderful world of information technology. When he returned to the United States, he accepted a position as a program assistant for the UCLA Center for Pacific Rim Studies. This opened the doors to his present arrangement.

Our conversation then turned to what I think will be of most help to Library and Information Science students: how one maintains a successful job in information technology. Scott offered the following nuggets of wisdom:

1. Build strong communication skills
Scott talked at length about the asset of good communication skills. Having a degree in a foreign language as well as experience working in a foreign country helped him learn how to communicate on an individual level and as a team member (with and without a language barrier). Scott suggested LIS students have exposure in a working environment that forces one to collaborate and foster partnerships. Scott also stated the necessity of building an openly communicative team with professionals that mesh with your work style.

2. Practice in your personal life to improve in your professional life
As a self taught information architect, Scott stresses the need to apply acquired skills and encourages the development of new skills by practicing in your personal life. Since feedback is limited in determining what level one’s content management, design, and programming skills are, the best way to find out is to simply practice and stay current with new technology. For example, find a website’s style that appeals to you and try to incorporate aspects of it into your personal website. Practice will improve the rate of success in your professional life.

3. Know your strengths
What Scott likes most about his job is being able to provide instant service that is relevant and functional to the user. Knowing his strengths in customer service, he minimizes the risks in a project by conducting a reference interview, much like in library reference services. This question and answer session helps both him and the user determine the goal of the project and each person’s responsibility to achieve a satisfactory deliverable. As in reference services, many times the user is unsure of the exact information required. Scott not only handles the practical aspects of maintaining the various websites, but also serves as a reference point in information technology for the research centers.

4. Keeping people at the center of design
Working with Scott has been an enjoyable experience due to his approachability in both his personal demeanor and his professional style. Unlike many other IT personnel I have worked with in the past, Scott has a strong empathy for the users. Rather than just building a website, he stresses the importance of taking the time to think like a first time user to determine the value of added content (or lack thereof), the intuitive navigation of a site, and the architecture as a whole. All of this is done in layman’s terms with a pleasant disposition, which makes it easy to work as part of a successful team.

Prior to LIBR 200, Information and Society, I never heard of the term “information architecture” nor did I know it was a viable career option for Library and Information Science graduates. It was refreshing to discover a new vocation option with an LIS degree and reassuring to hear Scott speak fondly of his position. As my academic career progresses, I hope I can apply some of Scott’s wisdom in my future professional career. 

Juliana Espinosa is a wet behind the ears new LIS student with a B.A. in Anthropology and minor in Global Peace and Security from the University of California, Santa Barbara. She currently resides in Santa Monica, CA, and works at UCLA. This is her first article for LISSTEN's The Call Number. Please feel free to contact her at

Zoological Society of San Diego Library Tour

by Holly Langdon and Kate Vigderson

A group of approximately 30 SJSU-SLIS students had the opportunity to tour the Zoological Society of San Diego Library in Escondido, CA, on Monday, November 16, 2009. A notice about the tour was posted on the “SoCal SJSU MLIS” Facebook page and also sent out on the SLISadmin listserv. The response was so overwhelming that Linda Coates, the Director of Library Services, agreed to accommodate more students, so the many students on the waiting list could attend.

On the day of the event, Ms. Coates gave a wonderfully organized and informative tour and presentation of this very unique library. The morning began with a tour of the Zoo’s Beckman Center for Conservation Research, which is located next to the Wild Animal Park. Ms. Coates pointed out many of the components, including the use of recycled materials in the construction, which earned the center a Silver Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council. She explained that everyone who works in the building has a similar philosophy and a common purpose regarding conservation. Another highlight of the center tour included seeing the “Frozen Zoo,” a collection of frozen DNA samples from various endangered species. The "Frozen Zoo" provided the DNA used to map the elephant genome and the rare opportunity to see the California Mountain Yellow Legged Frog, an endangered species the center has been working to save.

Following the building tour, Ms. Coates gave an excellent PowerPoint presentation about what it’s like to be a special librarian. She regaled the group with stories of the unusual requests for information she has received in her time at the library and the extraordinary lengths she goes to fill them. Describing the vets that care for the animals as not particularly “techie," she finds her help is invaluable to them. One example she gave was of a researcher looking for a book about the Goliath frog. She was surprised that there had been almost no information written about this mammoth animal that weighs up to 8 pounds and stretches up to 13 inches long. Animals such as this frog are not classified as charismatic mega organisms like lions and giraffes, so there was a dearth of information. Since there were no articles available in any databases, she called a colleague at a library across the country who was able to track down an article that had been published in a book, scan and send the PDF to her; she was then able to give that information to the researcher who used it in her paper.

As Library Director, Ms. Coates realizes that it’s the strong network of friends and colleagues she has developed that helps her find the information she’s after. One of the topics she touched on was that people in the library community tend to say things like “Everything’s online now anyway, so we’ll be able to find everything we need on the Internet.” This is not the case for her, as much of the information she and the vets at the Zoo and Wild Animal Park refer to is published in hard copy books and newsletters. It would take months, if not years, to convert it to a medium that could be posted online, and in the meantime people need her help finding information immediately, such as the researcher looking for the coloration of the Goliath frog. Ms. Coates also discussed her work in compiling and distributing a digest called "Latest Zoo and Conservation News". Although this task takes up about 50% of her time, she considers it to be well worth it because staff appreciates having the information and the digest helps demonstrate the value of the library. Ms. Coates' presentation illustrated the joys and challenges that come with being a special librarian, a dream to which many of us aspire.

After the presentation, Ms. Coates gave a tour of the library’s collection which is made up of over 11,000 books, and over 400 print journal titles. The group got a chance to browse the shelves and see that in addition to current literature, rare and out-of-print books are what makes this collection so unique.

A short survey was sent out via email after the tour to get participants' thoughts about what they enjoyed about the tour and what they took away from the experience. Of the sixteen responses received, many commented that they appreciated the opportunity to get a “behind the scenes” look at what a special librarian really does and the constant vigilance and effort needed to keep the parent organization aware of the value and relevance of the library. Many also appreciated learning about all of the great resources the library website has to offer as well as the many resources Ms. Coates uses to answer the variety of reference questions she gets. One participant via SurveyMonkey summed it up this way, “Understand your users. Satisfy their information needs even if you have to search the globe.” Some students commented that seeing how much Ms. Coates enjoys her job opened up new career possibilities to them.

There are several internship opportunities available at the Library for Spring and Fall 2010, including both library and archival projects, so consult the SLIS Internship Database and/or contact Linda Coates if you’re interested!

Holly Langdon is currently a student in her third term at SJSU-SLIS; she plans to graduate in Spring, 2011.

Kate Vigderson, a LISSTEN member-at-large, organized the Zoo Library tour. She is currently in her final year of the SJSU-SLIS program and she plans to graduate in May 2010.

Photos taken by Kate Vigderson.

SJSU Students celebrate Banned Books Week

by Matthew Davis

On Sunday, October 4, 2009, the King Library hosted a Banned Books Week read-a-thon. This was one of four Banned Books Week events jointly sponsored by ALASC and LISSTEN. Other events were held in Fullerton, on Elluminate, and in Second Life.

Banned Books Week is an annual tradition, occurring the last week of September, when we celebrate the freedom to read. Banned Books Week, founded in 1982 by Judith Krug, the long-time director for ALA's Office of Intellectual Freedom. LISSTEN Treasurer, Gayle Pellizzer, dedicated a special presentation to Judith Krug's accomplishments and contributions at this year's event in honor of Judith Krug's passing in April 2009.

During the read-a-thon, students read banned or challenged books, including a diverse selection of titles, including Cat’s Cradle by Kurt Vonnegut to Freakanomics by Steven D. Levitt and Stephen J Dubner. Most students found titles from ALA lists and when possible, students explained why the books were banned or challenged. Some of the books, like James Joyce's Ulysses, were tried for obscenity (United States v. One Book Called Ulysses, 1933) and are somewhat tame or humorous by today’s standards.

Also during the read-a-thon, a raffle was held for audience members. Some of the door prizes awarded were Banned Books Week pins, tote bag, $10 Amazon gift card, and a copy of the Kite Runner. There were also opportunities to make Banned Books Week bookmarks using crafts donated by a member of ALASC. Refreshments were served.

Please join us in the fun next year at one of our Banned Books Week celebrations. Check out the LISSTEN website for information about future events.

Matthew T. Davis is the LISSTEN President. He will graduate in May of 2010 and hopes to work in the archival field.

Need the perfect decal to brighten an office or car window? Check out the new SJSU-SLIS decal!

by Gayle Pellizzer

LISSTEN is excited to announce the arrival of our very own San Jose State University SLIS window decal. Each decal is approximately three by five inches, oval shaped, clear, and easily removable. Great for SJSU-SLIS students, faculty, and alumni!

Each decal can be shipped directly to your home or office for only $3.00 per decal. We also have SLIS lanyards available for $4.00 each. Or, for an even better deal, you can purchase a decal and a lanyard for just $5.00! All prices include postage and shipping.

Click here to place your order or fill out the order form, and mail it to:

c/o Gayle Pellizzer
2374 North Rock Creek Drive
Los Banos, CA 93635

Although LISSTEN cannot accept online payments at this time, mailed checks or money orders are always welcome.

All funds raised from merchandise sales help support LISSTEN’s numerous professional networking events, including resume and interview workshops and library tours. Show your school pride and love for libraries by purchasing a SJSU-SLIS decal today!

Gayle Pellizzer is LISSTEN’s Co-Treasurer and will receive her MLIS in May 2010. Feel free to email her directly at with any questions regarding LISSTEN fundraisers or donations.